SWS at SXSW
In March 2008, a partnership involving 15 businesses and 6 bands travelled to Austin, Texas for the South By South West global music convention in association with the UKTI.
At SWS in 2007, the SxSW organiser for UK and Ireland, along with the UKTI and British Underground who support the presence of all UK businesses and artists at SxSW, confirmed a formal arrangement with South West Sound to have a South West presence at the event in 08 as part of the UK delegation.
We will be reporting on how it went at SWS 08 with some of the people involved.